You do get what you pay for

We discovered recently that the phrase ‘you get what you pay for’ seems to ring true, when it comes to website hosting.

Whilst most of our clients are hosted with us, we do have some that already have their own hosting providers. In a recent case, we had a client who called to say that an important file had corrupted their site, meaning that their entire website was down. That’s fine, we thought, we’ll just get in touch with the well-known hosting company and get the file from a backup.

In calling them (and being connected to an overseas based call centre), we find that;

  • A restore for one file costs a flat rate $89
  • They only have backups going back 14 days
  • They can’t guarantee a backup from any particular day in that period was successful – but they’ll ‘do their best’

If all of this wasn’t bad enough, the average wait time for a file restoration is 7 days; a whole week! Meanwhile the client site is down, because this hosting company cannot do this restoration any faster.

It’s completely fair and expected to charge to retrieve a file from a backup. Most backup restores aren’t a 30 second job; they can take time to find the right backup, find the right client and then the file, and restore it. Absolutely expected, and something that we typically charge our hosting clients for as well. But waiting a week, not having any guarantee they backed up that day, and only having backups that go back as far as two weeks? That’s gob smacking.

You should expect to pay more hosting with us than this company (our hosting plans are typically about double the cost of theirs, all of our servers are located physically in Australia, which increases our costs substantially), however;

  • A local person answers the phone (no automated routing or ‘Press 6 for accounts’ systems here!)
  • We can guarantee that we have a backup every day for at least the last 30 days, and every week for months prior.
  • We normally restore from a backup within a few hours. Perhaps a whole day if it isn’t urgent.

The lesson here is when it comes to something mission critical, don’t risk your website and business for the sake of small savings. Make sure your chosen hosting provider has backup regimes, processes and a policy in place with restoration of backups that you are comfortable with. If you are comfortable with your website being offline for a week, then by all means, go the cheaper route.

Choose an Australian hosting company, with servers in Australia. Ask them where their servers are located, and what their up-times are like. If there’s no support telephone number, don’t entertain the idea. It may be just once you need the reliance and security of great backups, however that one time could be very important to your business.

Good luck in choosing your web hosting provider!

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Twitter engagement lessons

The iconic twitter bird

Twitter followers; did you notice we just un-followed you, or did you survive the cull? The fact is for many people on Twitter, managing hundreds or thousands of followers and following as many gets to be hard work. We were following 2,300 accounts, and we’ve just reduced that to 1,780 accounts, a big clean out.

So, how did we arrive it a decision to cull 520 of the people we follow, and what are the lessons in it for you?

We culled plenty of accounts that hadn’t been used in 60 days or longer – in fact, we removed accounts that hadn’t tweeted since 2009.

Lesson: Keep up the tweets. Stop tweeting for 30 days, and you will appear on automated services such as the one we used as a ‘dormant’ account.

We removed all but a few accounts that didn’t follow us back. Why read your 160 characters, if you’re not willing to read ours?

Lesson: Consider following everyone that follows you. It’s a nice thing to do, and using lists and client software means you can ‘follow’ them, but not really see every tweet. It gives followers ‘warm fuzzies’ to see you follow back.

We deleted a bunch of accounts that looked like ‘bots’ (Automated systems) or ‘spammers’ (reposting same post over and over, etc.)

Lesson: don’t spend the whole time posting links to your site, and don’t just rely on a third party tweet creation or posting system to tweet. Use your mobile or the web interface once in a while to keep that ratio down.

We deleted everyone who didn’t have a bio photo.

Lesson: Set your Twitter account up properly; add an image, write a bio, perhaps even play with colours and background graphics. Make the account yours, not something that looks like it was just created.

If we did just un-follow you, sorry. Maybe follow the lessons above, and you’ll find that plenty of people will start following you (and we may join that bandwagon, again).

Feel free to follow us (we’ll even follow you back!) on twitter. We can be found over at @bamcreative

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The Bam Creative Social Life

Creativity is often about juxtapositions, contradictions, and finding connections between the seemingly incompatible and this concept is explored in Mihaly Csikszentmihalyi’s theory of “the creative personality”. Csikszentmihalyi expressed that In order to be creative or foster creativity, you must have a number of ten various traits that he believed creative people must possess. One of his outlined traits and a factor that is often forgotten when creating a working environment is the ability to be playful, whilst still holding onto discipline.

Now, this may seem a tad contradictory but then again, creativity often is. The perfect balance of work and play must be found to foster creativity, yet when you think of the office environment, creativity is often the last thing to come to mind. This could be attributed to the fact that work environments generally aren’t designed with play in mind.

Miles and the team are firm believers in a fun work environment. Simply looking at the quality of their work or any of their numerous awards displays that they are a hard working bunch but what sets the Bam Creative office apart is their ability to distinguish work from leisure, and to do so as a team.

Team building is an important aspect of the Bam Creative environment. When I started my internship, I was astonished by the sense of community at Bam Creative and the fact that they seemed like old friends rather than work colleagues. When discussing the topic with Miles, he expressed his hopes that Bam Creative would become an “extension of home” for the team. Plus, without the distractions of inter-team disagreements, focus can be primarily on producing the highest quality product possible.

The Bam Creative office reflects that attitude of thinking, and you can find a lot of fun and silly things lying around. A foosball table and the Nintendo 64 console with awesome games such as Mario Kart, being the most obvious. Upon closer inspection, you notice some more subtle items that allude to the Bam Creative atmosphere. For instance, A few Nerf foam darts litter the floor as evidence of what I am sure was an epic and valiant battle. Various toys can also be seen, such as the stuffed pink unicorn and my little pony figures found amongst the office foliage.

So evidently, the Bam Creative crew definitely knows how to have fun, but of course there’s a bit of friendly competition in claiming the ultimate titles. Sure, there is The Most Efficient Worker, The Most Loved Amongst the Clients, but those are nothing compared to some of the titles being fought for here in the Bam Creative Office.

For instance, the current reigning champion of Nintendo 64’s Mario Kart is Rob, who has no problem slinging a banana peel nor is he afraid of whom it takes out on the way. The holder of the “Undefeated Nintendo 64 Tetrisphere Champion” title goes to Patima, and when considering her job title, it makes sense. Laura currently holds dominion over the boys at the foosball table, despite their fabled attempts to cheat by flicking the handles.

Throughout the time I’ve been at Bam Creative as an Intern, I have had the pleasure of experiencing some of the activities they hold to benefit the team. On my second week, I participated in the creation of Bam Creative’s version of the internet meme, The Harlem Shake. Witnessing people in costume and busting out their craziest dance moves definitely brings you closer as a team, in my opinion.

Bam Creative Pub Lunch at the Hyde Park Hotel

Leaving the full inboxes and ringing phones of the office and relocating temporarily to a more casual environment is often beneficial for team building. Occasionally the Bam Creative team will have a pub lunch together, most recently at the Hyde Park Hotel. Luckily in our building, there is the luxury of having a grassy balcony, and it’s utilised for the weekly BBQ every Friday. It gives staff the opportunity to wind down, recap the week before and get ready for the weekend. So finding your own slice of heaven within the office is a viable option as well.

To wrap it up, creating a fun work atmosphere and focusing on team building is a wonderful way to improve the office environment. Too many people are stuck in jobs they hate or feel stifled by and it can be alleviated by incorporating some of the techniques previously mentioned. A happy and fun work environment can help increase productivity and reduce some of the risks associated with team project work, such as members leaving due to conflict. Taking these concepts in consideration can positively affect office culture, atmosphere and the work being produced. In the end, humans are social creatures and as the saying goes, all work and no play makes Jack a dull boy.

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